SEO

After every major Google algorithm update comes the inevitable question, ‘How does this affect the SEO tactics I’m using?’ With Google scattering minor algorithm updates around the major Penguin update, this question becomes more difficult to decipher. Avoiding black hat tactics is the easy part, but what about the gray hat tactics that could lead to your website to being penalized? Many webmasters don’t realize the effects of these updates on their anchor text and linking strategy. If you’ve focused most of your effort on promoting exact match anchor text (your exact keyword phrase), you need to read this article [...]

Being at the top of a Google search results page is a highly sought piece of real estate for many businesses. After all, being listed near the top of the results page on Google can be the difference between gaining new customers and losing them to another company. A recent series of changes released by Google is affecting the way the search engine giant orders their rankings and small business owners have been hit particularly hard by this update. This most recent set of more than 50 changes, named Penguin, released April 24 changed the Google search algorithm to target [...]

Google Panda is a change to the Google’s search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of “low-quality sites”, and return higher-quality sites near the top of the search results. CNET reported a surge in the rankings of news websites and social networking sites, and a drop in rankings for sites containing large amounts of advertising. This change reportedly affected the rankings of almost 12 percent of all search results. Soon after the Panda rollout, many websites, including Google’s webmaster forum, became filled with complaints of scrapers/copyright infringers getting better [...]

PAGE SPEED! Get your pages to load in about 5 seconds. Test your page load time at tools.pingdom.com Competition: How many other businesses compete for your keywords? Bounce rate: How many people come onto your website then bounce off straight away because they either; didn’t find that they were looking for or they didn’t like your website? Time spent on the site: How long are people on your website for? Internal page linking: Use a good internal linking strategy. Use words instead of graphics of words: Limit the number of images per page. Words hold greater weight that images. Don’t [...]

Always include search terms in your post or article title. Try to write between 400 – 800 words per page. Use good internal link strategy linking with other pages in your website. Write for your audience NOT search engines. Write articles with a focus on 1 – 2 keywords then focus on keyword density for those keywords. Include keywords three times throughout the article, plus try and include the keywords in your heading tags (h1, h2 and h3). DON’T over use the keywords. If your page has to much keyword density that can work in the reverse. If you’re writing [...]

On-Page SEO Effective Keyword Selection: Before you start it is essential that you thoroughly research your keywords so you are sure that when your site is linked on page one of Google it achieves the relevant results. Applying Correct Source Data: It is important the file, title tags and descriptions are applied correctly. Text and Content: It is important we write your website in order to get a greater consistency of keywords. Increasing the size and content of your website: We have a number of methods which will allow us to, over time, increase the size and content of your [...]