On-page & Off-page Optimisation
On-Page SEO
Effective Keyword Selection: Before you start it is essential that you thoroughly research your keywords so you are sure that when your site is linked on page one of Google it achieves the relevant results.
Applying Correct Source Data: It is important the file, title tags and descriptions are applied correctly.
Text and Content: It is important we write your website in order to get a greater consistency of keywords.
Increasing the size and content of your website: We have a number of methods which will allow us to, over time, increase the size and content of your website.
SPEED UP PAGE LOAD TIME! Google makes it very clear that they like fast sites. This applies to both on-page and off-page work. On-page work will include; removing unnecessary code, minifying HTML, CSS and javascript, loading javascript in the footer of your website, removing inline CSS, page caching. Off-page work will include; cloud hosting.
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Off-Page SEO
Link Building: Link Building is an area to treat very delicately. Correct link building will achieve excellent results; however, poor link building can work in the reverse. This came about when Google’s algorithm favoured links strongly. Where possible, backlinks to your site should use a code similar to this; Your Company Name. The result will look like this; Your Company Name
In conclusion, link farms sprung up and companies were offering vast amounts of links for a price. The result of this was many sites rose quickly through the searches but when the algorithm changed they fell quickly too. This is no way to build your business. Our customers enjoy consistent results because we use all methods of internet marketing and not just one.
Articles: It is essential your site continues to grow in size and therefore the content and articles within your site are very important. Effective article writing is important, however it is not detrimental to how the user uses your site.